Module 2 / Make Your Message
In this section, you are going to build out your business and answer questions like: “Who it my business serving?” “How does it serve them?” And, “How can I let them know both what I do and why I do it?”
In summation, messaging is what you are saying about your business to get people engaged and wanting to buy your service. Just like with any communication first you want to know who you are talking to so that you can speak to them in the most direct way possible. Start with the Overview and then move right to What is a Message and so on until you have crafted your message.
What’s a Message