I was talking to someone the other day who was making some comments about my business — specifically my marketing. She said, “I can’t relate to this — it’s too polished.”
I know there is a certain group of people — I actually put myself in that group sometimes — who are so tired of the pomp and circumstance. Whenever they see something that looks like “one more empty person trying to sell them something” they recoil. They are done.
Well, I could write a book about this. But what I am going to say here is what I said to her. If you have hundreds of thousands of dollars to put toward what you think is most important in the world; if you had a platform to reach thousands of people and help them live better lives; if you could create a voice that could be heard by the masses that speaks for change — but it required you to wear earrings and make-up and get a fancy picture taken — would you do it?
My answer is, “Yes.” I would probably eat worms, too. Because these things do not change me or what I am about. My clothes do not define me. That is WAY too shallow. That problem is in the eye of the beholder. I can dress as counter-culture as I want and sit in cafés drinking coffee and talking about how the world sold out — or I can suit up and do something about it. And, THAT is what I am doing — something about it.
What are you going to do?