Last week, my husband and I went to an Aimee Mann show. We’ve seen her perform before, and she was as wonderful as ever.
During that show, I had an epiphany about myself, my sacred work, and my business that I wanted to share with you because the questions it raised and answered are truly VITAL to any business owner out there.
If you aren’t familiar with Aimee Mann, she is a musician who has been around for over 20 years now with a successful and long-term career. Her music is deep and soulful and really full of rich content, melodies, and ideas. She has had a few “bigger” hits, but for the most part her work has received a ton of critical acclaim and a consistent following of loyal fans, without making it to the Top 10 on the charts.
At the show, for whatever reason, I started comparing it to what I imagine a Lady Gaga show would be like:
Aimee wasn’t playing in an arena with thousands of seats. Instead, the theatre held about 500 filled seats and I know she sells out to crowds of about 500 every night of her tour. There weren’t flashy light shows, but instead gorgeous stained-glass windows that were lit up in the theatre. Aimee didn’t have back-up singers or dancers or change outfits 10 times throughout the show. She spoke directly to her audience and told pertinent stories about her life. She joked around with her audience. She put on no pretenses and even came out on stage to play a few songs with her opening act before her set, not worrying that this was some kind of showman’s faux pas.
And then I paused. And I looked around the theatre at the fans that were in a trance with the beauty and power of the show. And I realized something so obvious, yet so important:
Aimee Mann isn’t Lady Gaga, and probably doesn’t want to be.
Meaning: her music simply wouldn’t make sense in a huge arena. It would get lost in there. In this more intimate setting, it was much more powerful. And, it didn’t seem Aimee needed to be in front of more folks or having thousands upon thousands of audience members present. It appeared that everyone at that show was there because they absolutely loved her – they were loyal, devoted fans, not passing audience members momentarily getting sucked into big name hits. It was clear she was delivering so much value in that evening, and she loved doing it.
And that realization brought me to an even deeper one: When it comes to my own business, I have a choice about what I want. My choice is to be more like Aimee Mann than Lady Gaga.
My work is deep and powerful and intimate, and right now it fits better in a “theatre” than in a “stadium”. I’m not interested in droves of strangers unfamiliar with me and my work being in the room. I prefer a loyal following of engaged women who really want to do the work and really resonate with my message. I’m interested in long-term relationships with my clients instead of temporary fans, and I am committed to being myself and showing up authentically, without any pretenses, no matter what.
I admit, it’s sometimes easy to get lured into the image of being a larger-than-life superstar, to think I want a flashy business with a million followers. But when I really connect in to my heart and soul and what I want for myself, my work and my personal life, it’s so clear to me that being a “larger-than-life” super-coach guru isn’t my calling. At least not for right now. ☺
That doesn’t mean that I don’t strive to create more or more visibility. Of course I do. But I do it knowing where I fit best, how I serve best, and being in control of how I want my business & life to look instead of an empty longing for a stardom that doesn’t really suit me.
Now, I’m not saying that Aimee Mann is better than Lady Gaga. Not by a long shot.
What I’m saying is that it is so valuable to get clear on who you are and who you want to be, and live by that. If you reach into your heart and find that you truly are a Lady Gaga, then YAY! Strive for that and go for it.
But if you reach into your heart and find that you’re an Aimee Mann or a Madeleine Peyroux or a street performer or anything else – EMBRACE it. Love it. Take joy and pleasure in knowing that you know who you are and set goals that reflect it. Don’t blindly yearn or strive for the biggest or grandest business ever just because you’ve been told that’s what’s best.
Know yourself. Be yourself. Appreciate all the diversity and paths that are available. And take pleasure in who you are.
Joanna Lindenbaum is the founder of Soulful Coaching for busy women. She believes with every fiber in my being that women have the power to transform the world. Because of this, she coaches busy women who are looking to nourish their creativity and take their lives to the next level.