I have watched lots of heart-centered people struggle to get their work with their message out there because they are unable to deal with the realities of the financial side of their work. It seems that, when we care a lot, we sometimes try to prove it by making statements about how it is our love, not our pocketbook, that prompts our actions. Somewhere along the line it was as if we were sneakily given the choice of either loving our work or making a profit from it. There are many different ways we can do this; however, each is problematic. And… each can be remedied.
In order to get our messages out into the world, we need resources and skills. These resources come in all shapes and sizes — and one of those is money. Suzanne Evans says it is not that money is the most important thing — it clearly is not — but it touches everything that is important.
In my opinion, those of us who care about making a difference are, in one way or another, trying to create healing in the world. At its most basic level, healing is just the natural flow of energy, in which money is just a medium of exchange. It is a statement of perceived value. There are, of course, other ways to communicate value, but money is one of them.
If our projects do not have money, we will be unable to get them out to as large of an audience — or, at the very worst, we will be unable to continue doing our work. This makes dealing with money a central issue of importance.
My tip for those of you who struggle with money — especially when you’re asking for money for yourself or your services — is to switch mindsets from selling to people to serving people. In other words, if you know you have something that can help others, why would you not let them know it is available to them? You might have heard this language before but have not really understood what it is about. I suggest you spend some time thinking about how you can better serve people by letting them know what you have to offer.