Social media is everywhere. If you’re like me you know you have to be engaging on it. I confess I’m not always on it and I do social media marketing and management for a living. Crazy Huh. I feel lately there is so much content out there on social media that what I have to say isn’t new. I want my content to be engaging and relevant and new. So I’m on a mission. My mission is to go deeper on my blog, with social media and in my life. So join me!
So how in the world am I going to do that in a culture that is on information overload. Heck, I feel like I’m an information junkie. Do you ever feel that way? I’m going to start with engaging. I’m going to ask you a point blank question; Are you engaging with your list and your various connections on the social media platforms? What are you doing to engage them? So here are my 3 steps for engaging.
1. Talk to them not at them! I’m learning this over and over again is that when I talk to them by adding a human element, I get a response. No one likes to be talked at. An example of what not to do, (and I’ve been guilty with this one) is don’t always write “Read my Blogpost” or “Attend my webinar”! It is essential to provide a safe place to nurture a two way conversation.
2. Provide valuable content and encourage your audience to give feedback. One of my favorite things to do is my video social media tip and I always ask things like “Does this work for you?” or “What are your thoughts on this?” This really starts the conversation rolling.
3. Look for ways to always start a conversation by focusing on them, and their needs. I love to ask questions to find out what my audience needs. I love to find out some of the things that they are doing in their business. One thing I did a couple of weeks is I posted a challenge on my video tip on a Friday to implement on Monday. I asked them to tell me how the implementation went. Had a great response.
The biggest thing for me with engaging more is to create relationships with the people I come into contact with, rather if it’s online or offline. What do you do to engage more on social media?
Read more by Lorraine on her website BizGoneSocial
