If you have gone into business for yourself, chances are you were in some way lured in by this promise of freedom –the freedom to work when you want, where you want, and how you want.

To create business in line with your values and have the money to support the things you believe in. What you likely learned is that creating that level of freedom, quality and profit is far from easy. In fact, you can end up running on an even faster treadmill or swimming with even more vicious sharks than you would if you were working in corporate.

So, is this promise land of freedom and riches even possible?

Absolutely.

But big secret is that who you are on the inside makes a huge difference in your success. In fact, psychological research is showing that our perception is key to whether we feel like we have what makes us happy regardless of what it is that we have.

In other words, you can have all the riches in the world and your mindset will dictate whether or not you feel wealthy. So, if you are thinking that if you increase your income, or lower your work hours you will feel successful or happier, you may be chasing the proverbial carrot.

Having a Ph.D in Psychology and having worked in one way or another in the health and wellness industry for the past 20 years, I believe that business can be healing. It can improve the quality of life of the entrepreneur, the customer or client, the community, and the larger world. It can support things that have value and decrease the value of harmful practices and products in the world.

But, what is it that makes a business quality driven AND profitable? It is the character, values, and general consciousness of the entrepreneur themselves? Without engaging in self-reflection, gratitude, creative practice and personal development, it is impossible for the entrepreneur to create a business that has both a positive effect and a profit. Our perception restricts us from seeing the opportunities that would allow us to create positive alternatives.

My suggestions for would-be and seasoned entrepreneurs alike is that they make sure that their own personal development is part of their business plan and that they use this self-reflection to create businesses and lives that are healthy, wealthy, and happy.

by Dr. Kate Siner