I know some of you will remember the game show To Tell the Truth. It ran for 25 consecutive seasons and was a huge hit…actually setting the record for the longest running game show. At the end of the show, the final line before the contestant was revealed was, “Will the real…please stand up?” And, at times it was a real surprise! But leading up to that “truth” moment were two other people who were allowed to lie. So, was To Tell the Truth” an oxymoron?

It can be as confusing for our clients to know who we really are as it was for the celebrities who had to pick the real person who aligned with the career. Sometimes our be-ing and our do-ing are out of alignment. This can be a real barrier to launching a business and building relationships of trust with our clients. And trust is the glue that holds relationships together for the long term. So, what can we do to make sure our communication, our actions, and our character are congruent?

The Cambridge Dictionary defines authentic as: something real and true, as the quality of being real or true:

The Mirriam Webster Dictionary defines authentic as conforming to an original so as to reproduce essential features…

If you blend those two it essentially points to the true innate character or qualities we were born with…not something we created on our own or continue to create with our egos.

Who are we…really? What character traits, values, and principles drive our decisions and responses? Have we even considered what authenticity means to us? Unfortunately, many people go through life never knowing who they really are. How can we be genuine, passionate, and in integrity in relationships both business and personal, if we’re confused about our true self?

The other mistake many people make is feeling that their authenticity will produce rejection. The truth is that, yes, there are people who will not be attracted to you, your message, and perhaps your beliefs, but there are also many who will be. You can’t be all things to all people and be authentic. Find your voice, declare your values, and attract those people who are perfect for you!

Authentic businesses do not strive for perfection or depend on outside approval, but look for ways to be genuine and congruent with products and service matching the message and image. Consumers are more savvy, educated, and informed and the trend is moving away from hype and moving toward buzz, according to David Lewis, author of The Soul of the New Consumer

If we want to serve one another in passion pursuits, make a difference in our world and be truly happy with ourselves, we must live genuine lives, live up to our commitments, and display authenticity in business.

reblogged from Leta Russell International

by Leta Russell